Have you ever visited your hotel website using your phone or tablet? With nearly 90% of people using multiple screens in one day, ensuring your hotel’s mobile presence is a key business asset for increasing direct bookings and having a strong web presence.
According to Google Research, smartphones are the most common starting point for cross-device navigation, as 55% of users search for prices across multiple screens and sequentially when looking for travel information. And 75% of travelers who search for hotels on their phone typically book on a laptop or desktop, with over 95% of bookings made on a computer.
The numbers certainly indicate that while laptops and desktops are important, mobile devices are here to stay and increasingly influential in the lives of your guests. Hoteliers, aware of these changes and trends in consumer behavior, are responding with responsive websites, apps, etc.
A responsive website responds to user behavior and environment, taking specific consideration of device, screen size, platform, and orientation. No matter what device you use, responsive websites will always use the same address or URL, like www.yoursitename.com. The content also remains the same, although images, videos, and other graphics are resized to fit the screen size and improve readability for your guests.
On the other hand, Responsive Web Design features a device-optimized version of your website. The size changes as the internet recognizes that you are browsing from a mobile, so it loads faster because the resizing is done before it reaches your mobile. Finally, we have separate mobile websites. Usually presented as a subdomain of the regular website, like www.m.yournamewebsite.com, these websites are optimized for mobile devices by design, but keeping in mind that users will be browsing from a mobile device.
These three terms are not mutually exclusive, as you can browse a responsive website for laptops and tablets and then browse the same page from your phone using a mobile site.
Verification of your assets
Now you must be wondering what your website is doing on every platform imaginable, so we have a quick fix for you:
Check your browser now Just write the address and leave it open. Then make your window bigger and smaller. If your content fits sizes, your website uses a responsive design and has passed the test.
Use your own devices Do you have an e-reader, a smart TV, a tablet and a smartphone? Enter your hotel address again and navigate. It’s the best way to find out what your potential guest sees when they’re on your website.
To pretend There are emulators online that will give you an idea of how your website will look on different devices. Some popular emulators are Am I Responsive? and Screenfly.
If you realize that your website isn’t as responsive as you might imagine (or isn’t responsive at all), fear not. Some corrective actions range from modifying your template to discussing with a designer and updating your website to the latest standards.
Do you have questions about responsive or web design? Let us know in our social media on Facebook or @ Base7booking, and we’ll give you some great tips and advice for your hotel.